Res Humanitariae

The article deals with communicative failures of journalists in “YouTube” celebrity video interviews in the Ukrainian and German linguacultures from the point of view of social interaction and the theory of speech genres at all structural levels of the communicative genre construction, establishing common and distinctive features in both linguacultures. The analysis made it possible to conclude that behind a language (speech) failure there is a violation caused by a journalist, a respondent, or an external noise.