The article deals with communicative failures of journalists in “YouTube” celebrity video interviews in the Ukrainian and German linguacultures from the point of view of social interaction and the theory of speech genres at all structural levels of the communicative genre construction, establishing common and distinctive features in both linguacultures. The analysis made it possible to conclude that behind a language (speech) failure there is a violation caused by a journalist, a respondent, or an external noise.
The article analyses the conscious use of the principle of ethnocentrism in the perception and understanding of Lithuanian vocabulary at the level of short-term education in courses in the Lithuanian language and culture. The use of the methods of analogy and association allowed users of East Slavic languages to identify shared and different characteristics with their native language. Common features include vocabulary with phonetic consonances, among which internationalisms make up a separate group. Various signs are associated with ‘false friends’ and diphthongs.