Cited by 4
The Role of Green Marketing in Creating a Sustainable Competitive Advantage

Assessing the Impacts and Mechanisms of Green Bond Financing on the Enhancement of Green Management and Technological Innovation in Environmental Conservation Enterprises
MingCan JI, Xing Zhang
Journal  Journal of the Knowledge Economy Volume 15, Issue 3 (2023), p. 12709
Creating a fuzzy DEMATEL-ISM-MICMAC -fuzzy BWM model for the organization's sustainable competitive advantage, incorporating green marketing, social responsibility, brand equity and green brand image
Sogand Sheykhan, Payam Boozary, Hamed GhorbanTanhaei, Shayan Behzadi, Farzam Rahmani, Maryam Rabiee
Journal  Sustainable Futures Volume 8 (2024), p. 100280
Proceedings of the 2024 15th International Conference on E-business, Management and Economics
An Thien Vo
Conference  (2024), p. 213
The role of green marketing strategies for a competitive edge: A case study about analysis of leading green companies in Jordan
Ahmad Ali Eyadat, Mohammad Almuhana, Tarique Al‐Bataineh
Journal  Business Strategy & Development Volume 7, Issue 3 (2024)