Using Art and Artists as a Tool to Promote Tourism
Volume 37, Issue 2 (2022), pp. 167–174
Pub. online: 18 July 2022 Type: Article Open Access
18 July 2022
18 July 2022
The aim of the study is to demonstrate the role of art and artists in the promotion of regional tourism in the post-pandemic period. The Covid-19 pandemic and the war in Ukraine have suspended or severely restricted tourism worldwide. The negative effects of the pandemic are particularly visible in the regional economy. Despite financial support from states and international organisations, including the European Union (the EU Reconstruction Fund), many regions which lived off tourism until now are struggling with great economic difficulties. The aim of the study is to show the possibility of using art and artists as tools for the promotion and economic development of the local community. These activities may increase interest among potential tourists and investors. The analysis of the possibility for using the new method of local promotion with the use of artists is enriched with reference to the effects of the local economic recovery programme implemented in 2015 and 2016 by the Otwock district. The research hypothesis is the statement that today it is necessary to search for new and unconventional means of promoting countries and regions The result of the analysis is to show possible forms of using art and artists for local promotion in the post-pandemic period.