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  5. Volume 11, Issue 3 (2013)
  6. ASSESMENT OF THE BENEFITS OF CORPORATE S ...

Regional Formation and Development Studies

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ASSESMENT OF THE BENEFITS OF CORPORATE SOCIAL RESPONSIBILITY REPORTS AS ONE OF THE MARKETING TOOLS
Volume 11, Issue 3 (2013), pp. 88–99
Vytautas Juščius   Agnė Šneiderienė   Julija Griauslytė  

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https://doi.org/10.15181/rfds.v11i3.612
Pub. online: 4 August 2022      Type: Article      Open accessOpen Access

Published
4 August 2022

Abstract

This paper examines what benefits business can achieve by implementing corporate social responsibility reports in its activities.There are also analyzed the evolution of CSR reporting, systemized theoretical aspects of CSR reporting in marketing field. Thearticle emphasized that then satisfying stakeholders’ expectations, needs, and informing them of the action taken to meet these expectations,the organization have greater success of the business, i.e. stability and profitability. Literary analysis showed that CSRreporting is becoming the main tool of linking different holistic marketing programs.

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Keywords
corporate social responsibility stakeholders corporate social responsibility reports

JEL CODES
M140 M310

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