Acta Historica Universitatis Klaipedensis

In order to be distinguished from the conventional verbal interactional context deliberate violations of the metadiscursive matrix are employed: 1) the informal register instead of the formal; 2) gradable adjectives and superlatives violate the expectation of objectivity and accuracy; 3) the self-conscious pragmatic-rhetoric strategies; 4) ample use of vulgarisms and offensive addresses; 5) a diversity of rhetoric means. These idiosyncratic variations function as the strategy of identification with the audience, and the effects achieved are as follows: 1) gaining attention; 2) distinguishing oneself from the context of similar speakers; 3) gaining and demonstrating power; 4) suspense; 5) convincing and persuasion for taking action.