Klaipėdos universitetas

Straipsnyje pateikiamas darnumo principų įgyvendinimo poveikio įmonių veiklos efektyvumui problematiką atskleidžiantis tyrimas. Atliktas tyrimas rodo nepakankamą darnumo principų įgyvendinimo poveikio įmonių veiklos efektyvumui suvokimą šalies ekonominės veiklos valdymo lygmeniu. Siekta ištirti darnumo principų įgyvendinimo ir poveikio veiklos efektyvumui problematikos aspektus. Šiam tikslui pasitelktas kokybinis tyrimas, apklausiant ekspertus, duomenims rinkti nuspręsta taikyti interviu metodą, jie apdoroti kokybinės turinio analizės metodu. Tyrimas atskleidė, kad darnumo principais pagrįsta veikla akivaizdžiai skatina įmonių veiklos efektyvumą. Darnumo principų įgyvendinimo procesus veikia šie veiksniai: darnus vadovavimas, darnios žinios, tinkami rodikliai, tinkamas valdymo modelis. Parodoma, kad bendras darnumo principų kompleksiškumo poveikis yra veiksmingiausias būdas formuoti ilgalaikius konkurencinio pranašumo pagrindus.

Straipsnyje nagrinėjama dviejų kartų žmonių suvokiama laisvalaikio samprata ir jo leidimo būdai. Siekiama atskleisti Vilniaus apylinkėse tyrinėtų vietovių laisvalaikio specifiką, analizuojant: katalikišką sekmadieninio laisvalaikio; laisvalaikio kaip vienos veiklos pakeitimo kita; laisvalaikio „sau“ ir šeimai sampratas, parodyti santykinį laisvalaikio ir darbo svarbos suvokimą. Pagrindinis darbo šaltinis – 2017–2018 m. autorės sukaupti etnografinių lauko tyrimų duomenys Vilniaus apylinkėse, lyginimo tikslais pasitelkiant analogiška metodika pagrįstus 2012–2015 m. Vilniaus mieste atliktus šeimos laisvalaikio tyrimus.

Sparti internetinės rinkodaros plėtra neišvengiamai skatina investicijų šioje srityje augimą, tačiau įmonėms gana sudėtinga prognozuoti internetinės rinkodaros programų atsiperkamumą. Internetinės rinkodaros efektyvumo vertinimo kriterijai ir jo didinimo kryptys mokslinėje literatūroje nepakankamai ištirtos. Tyrimu siekta išanalizuoti internetinės rinkodaros krypčių efektyvumo vertinimo kriterijus ir jo didinimo galimybes. Straipsnyje, atlikus lyginamąją mokslinės literatūros analizę, atskleistos naujausios internetinės rinkodaros tendencijos, siejamos su antros kartos žiniatinkliu, lokalizacija ir daugiaekraniškumu. Pagrindinėmis internetinės rinkodaros kryptimis tampa paieškos sistemų optimizavimas ir rinkodara, elektroninio pašto ir invazinė rinkodara, sindikuotas turinys ir RSS, reitingų tinklalapiai, socialiniai tinklai, forumai, tinklalaidė, tinklaraščiai, valdikliai. Šių krypčių efektyvumas gali būti vertinamas finansiniais ir nefinansiniais rodikliais. Nefinansinių rodiklių pagrindas – vartotojų teikiamos pirmenybės. Finansiniais internetinės rinkodaros efektyvumo rodikliais tampa lankomumo, investicijų pelningumo (ROI) ir konversijos rodikliai.

Teaching history of genocides has taken a special place in the school history course. This article describes basic methodological principles of teaching the genocides topic in the school history course. There are defined teacher’s methodical mistakes in the process of teaching the history of genocides. The article is focused in the importance of using cross-curricular themes and different aspects in teaching the history of genocides. There is a based conclusion about the necessity of the organization of teaching the history of genocides from the point of the social psychology. There is a question defined on the comparative teaching of history of genocides.

This study aims at presenting complex information on the specifics of regional development and its management system, as well as the experience of forming and implementing the state regional policy in Ukraine. The information in the article is presented in the context of generally accepted notions and concepts of regional development and regional policy, along with the European experience and global trends, but first of all it is based on the realities of regions and rural areas in Ukraine and on its governance model. It has been determined that to establish an effective and competent public administration of rural development should be a priority, singled out as part of the state regional policy, socially orientated and coordinated with sectoral policies.

Pension systems have become one of the main priorities for the national governments. Developed countries population is getting older by putting the pressure on the state budgets and work age people tax load. The current pension system in Latvia performs according to regulation of state compulsory unfunded pension scheme since 1996 and regulation of the state funded or accumulated pension scheme since 2001. The third pension system pillar is private voluntary pension schemes realized in form of people contributions into pension funds and life insurance policies. Aim of the research – deeper analyses of voluntary private investments as the pension system part and its development challenges in Latvia. Research methods: scientific publications and previous conducted research analysis; analysis of time series on private pension fund developments in Latvia and comparisons with the situation in other OECD countries. The authors were looking for answer on the question – can voluntary private investments cover the gap between pre-retirement and after-retirement income of population in Latvia and what are the pre-conditions for it.

The Latvian language dictionary of J. Langius (1685) does not contain a large number of terms denoting monetary units – altogether there are 11 of them (ārtaugs, dālderis, diķis, eiduks, grosis, kauss, mārka, skatiks, šķiliņģis, vērdiņģis, zelta gabals), as well as some other money-related lexemes (e.g., sīknauda, vara nauda etc.) which are not designations of monetary units and therefore are not analyzed in this article. These lexemes are included in most 17–19th century dictionaries, and sometimes are borrowed from one dictionary into another. For instance, J. Langius has taken over the words included in the dictionary of G. Mancelius, but later J. Lange, in his turn, refers to J. Langius in his work.Nowadays most of these words are obsolete, because the objects they denoted are no longer in use. These lexemes can be found in dictionaries, and in many cases also in folklore and in idiomatic expressions, which testifies to their once wide scope of usage and, naturally, the significance of money in the culture and history of the Lower Kurzeme region and the whole territory of Latvia. This fact is supported not only by the analyzed material, but also by various other culturally historical sources.

Today’s welfare system faces a variety of social challenges in terms of social vulnerability, inequality and the presence of segregated and parallel societies. Within this complexity, the professional practitioner meets opportunities for action, institutional frameworks, and the role of higher education as a future social innovator. The objective of this paper is to suggest an inquiry concerning how social work students form their conception on the complexity of every-day social work practice and professional expertise. The focus is to investigate social work students’ process and formation of knowledge regarding challenge based learning (CBL). Methodologically the examination will be based on multi-method data triangulation design. In conclusion this paper suggests the use of socio-ecological and social learning theory to develop more dynamic teaching models to enhance the understanding of the challenging pathways linking social structures in development of students’ professional self.

The aim of this article is to compare the leisure time of friends in different parts of the Vilnius area: a village, a town and the city. The study is based to a great extent on fieldwork, using the opportunities of semi-structured interviews. Comparing longer-term, travel-related forms of leisure, there are greater opportunities for such friends’ leisure time in the big town or city. Meanwhile, based on an analysis of short-term forms of friends’ leisure time, the article concludes that both in Soviet times and in recent years, there is no great difference between common leisure in different types of settlements. This is due to the short distance to Vilnius, the big city, of the areas studied. On the other hand, the leisure and entertainment infrastructure was created for tourism. These differences are further reduced by an increasing amount of free time being spent in cyberspace.

The Lithuanian Trinitarian formula includes within it the word God. It is supposed that Lithuanians received this parenthesis from the Teutonic Order as early as the Baptism of King Mindaugas. The author of this present study has focused his attention on German liturgical texts used in the Baltic region in the sixteenth and seventeenth centuries. Analysis of these documents indicates that the parenthesis God was included in the Trinitarian formula in almost every German liturgical book, and this suggests that such a formula may well have been used among the Baltic Germans before the Reformation. The author supports the thesis of those scholars who suggest that Lithuanians in the Grand Duchy as well inherited the use of the word God in their formula from the Teutonic Order.