Klaipėdos universitetas

Vietnam is an emerging market country in South East Asia. Like many countries in the region Vietnam hasadopted a strategy of export lead growth. Recently Vietnam became a lower middle income country but its goal eventually is to reach high income status. Vietnam is a large food producer and exporter. To reach a higher income level Vietnam needs to increase the value added of its products and export more to high income countries. Is it feasible for producers of advanced food processing solutions, including from Europe, to market their products in Vietnam? This article analyses and assesses the seafood and livestock markets. The conclusions show that there are real opportunities for advanced processing solution providers to sell their products in both fisheries and livestock sectors. Growth potential for these providers in the short run seem to be in fisheries sector, while the medium or long term potential, seems to be in the livestock sector.

Film induced tourism or film tourism is a result of destination image formation and development through film industry with collaboration of other destination image stakeholders (policy makers, private and public investors, scholars and etc.). This postmodern tourism phenomenon links film driven emotions to the filming locations and at the same time is responsible for positive or negative destination image formation. In Lithuanian academic discourses this theory, as well as the impact of films towards local tourism, was not yet recognized. Therefore this article, according to the collected film tourism theoretical material, analyses Lithuanian potential for film induced tourism and how can it be turned into a destination promotion strategy. The conclusions show that there are real opportunities for Lithuania to use film industry as a tool of destination image formation, however it needs further analysis, a clear strategic plan, strong collaboration with Baltic region and the use of two recommendation models, which were presented in this paper. This research can be used for dynamic analysis as well as strategic planning in any specific institution related to filmmaking, tourism and regional image formation.

Higher education export is gaining more and more importance taking into account international competition, the benefits offered by the industry and demographic changes in many countries – the number of local students is reducing due to low birth rates and extensive emigration of young people. There are many academic publications on several aspects related to higher education export. The aim of research is to analyse foreign students’ evaluation on the importance of different organisations’ (universities, agencies dealing with higher education export, ministries) webpage content and design for higher education export. Research methods used: scientific literature review analysis, evaluation of webpages by experts, survey of foreign students (using the evaluation scale from 1 to 10, where 1 means ‘do not agree’, and 10 – ‘fully agree’). Data obtained from the foreign student survey are analysed by indicators of descriptive statistics (arithmetic mean, mode, median, range, standard deviations, standard error of mean), cross-tabulations, correlation analysis and factor analysis. The obtained research results have indicated narrow places and challenges for the information placed in respective webpages and webpage design which could be practically implemented.

This article reflects the impact of regulatory decisions of the Republic of Latvia on the food retail sector and sustainable product supply provided by food retail chains, as well as on operational trends. Attention has been drawn to the law of the Republic of Latvia on the key characteristics of foodstuffs and sales on the market. The research covers development of classification of the main instruments characterizing the products subject to the national regulation, as well as development of a scheme of the impact of the Latvian authorities on the operation of food retail chains. To implement the goal and tasks of the research, the authors have applied quantitative and qualitative research methods of economics, i.e., comparison, grouping, graphical, assessment and analytical methods. The research is based on the results of the previous research conducted by the authors so far, the law of the Republic of Latvia, scientific works published by other scientists, general and special literature and periodicals. The authors have summarized the findings and conducted comparative analysis of the regulatory decisions of the Republic of Latvia as well as presented a market survey within the research.

Social entrepreneurship is becoming more and more popular as there is a growing share of people who would like to contribute for social enterprises and are ready to become customers of the social enterprises and in this way participate in reduction of poverty in the country and support entrepreneurship development. For social enterprise marketing communications to be effective, an understanding is necessary not only of the information channels which are most effective but also of the preferences customers hold regarding the information channels that they would like to receive information from. Purpose of research: to investigate the preferences for different information channels among customers of Latvian social enterprises. Research methods: scientific publications analysis, analysis of previous conducted research results, social enterprise customers’ survey conducted by Kristīne Casno. Results of research have indicated that regular customers of social enterprises prefer such information channels as social networks, followed by television and radio.