Klaipėdos universitetas

Customer satisfaction is considered as key factor determining organization’s success in today’s competitive market place. The growthof popularity of catering services in Lithuania substantiates the necessity of evaluation of their customer loyalty. Accordingly, theresearch was provided endeavouring to evaluate customer satisfaction with catering services in Lithuania. The obtained resultsreveal that evaluating either customer satisfaction with overall catering services in Lithuania, or customer satisfaction with particularcaterer, Customer Expectations and Image has no direct effect on Customer Satisfaction, in addition Complaints has no direct neitherindirect effect on Loyalty. Furthermore, the created model of Customer Satisfaction with catering services in Lithuania can be usedfor any type of research that evaluates customer satisfaction with catering services in Lithuania: any the place in Lithuania and / orthe type of catering facility.