Economy operates in a broader social system, composed of households and enterprises but also by all institutions created by people. Law and politics is created and introduced in institutions in parallel to educational, administrative activities as well as any other social activities, including those related to the natural environment we live in. These institutions operate thanks to the social capital i.e. interconnected human resources. The quality of the social capital is dependent on mutual trust and relations in the society. For this reason, social capital is of key importance for sustainable development, both as a controller of the impact of the economy on the environment as well as the basis for the future development. The environment evolves continuously, there are rapidly changing economic processes and, in consequence, their impact on the environment is changing rapidly, tool. This brings some specific challenges to the resource and quality of human knowledge and the competence level of the human capital, as the only tool for a possible reduction of all imperfections.
Author analyzed the ways of overcoming the negative tendency to the degradation of the human capital in the provincial regions of Russia and other countries of the Eastern Europe. It’s shown that the important role in the processes of solving the problem should be played by the technical universities, situated in the small towns of the region. The development of the universities should be carried on according to the specific strategy, which’s goal is a training of the qualified specialists, and to take as the students the local young people, which are going to live and get a job in the region in future. There are also presented a set of requirements for this kind of the strategy, which are based on the idea of the institutional projecting of the University Technopolis.