Innovation is often recognized as a vital source of competitive advantage for business. Taking into account the conditions of increasing globalization at a high level of intensity as well as a rapidly changing technological landscape and also continuous customer demands for new products and services on the modern market, it is needed to assume that businesses have to innovate in order to survive and prosper in the contemporary environment. In the context of the paper at hand the main attention is given to the analysis of the theoretical and empirical aspects of the concept of innovation. There were applied such economic science research methods as monographic, grouping, reference, generalization, graphical analysis and content analysis.
Shared Service Centres (SSCs) may lead to job creation in the professional field in the less developed EU region. By 2015, in the CEE region, the number of employees in this sector exceeded 335 000 and the trend tends to be increasing heavily. Looking at the actual numbers of the sector, the author tries to define the main decision making factors for a SSC to settle down in the region. The paper focuses on the evaluation of possibilities, arguing if the development of the SSC sector can continue creating jobs in this region.