As competition is becoming more and more pronounced, the market entry for newly established companies is a complex task. This process becomes even more complicated if a company is small, because it has to deal not only with lack of experience, but also with a lack of funds. Business incubators have been spreading all over the world for more than half a century. It suggests that this type of sponsorship of small and medium business will be relevant in the next decade and continuous research in this field will help to provide optimal support for companies.