Klaipėdos universitetas

In order to ensure long-term stability and viability, it is advisable for every economic sector to embrace sustainable practices, and the wine industry is no exception. Sustainable vine and wine management encompasses a range of crucial elements aimed at enhancing vine and wine quality, promoting consumer health, and safeguarding the environment in the long run. The success of a sustainable wine industry generally depends on several factors: governmental policies and financial support, the willingness of wine producers to adapt their operations towards sustainability, and the support of modern wine enthusiasts who are willing to pay a premium for sustainable products. We conducted research to determine the attitudes of modern Lithuanian wine consumers towards sustainably produced wine. The findings revealed an increasing interest among Lithuanian wine enthusiasts in sustainable vineyard management, wine production and distribution. However, despite this growing awareness, the key factors influencing Lithuanian wine consumers’ wine choices tend to be more traditional, and unrelated to sustainable wine making principles. These include the country of origin, grape variety, and recommendations from friends or (and) wine experts.

The Circular Economy (CE), as a possible transformation of economies, became very popular and widely discussed from 2015 when the worldwide importance of ecological preservation became highly in demand. To be able to implement the circular economy concept in various economies, its importance and prepared alterations to government regulations have to be widely discussed, and at the same time businesses and consumers have to prepare to live and work in the new paradigm. Consumers have to note the additional value of circular products and services, and their positive impact on health and the environment. Businesses will only start changing when they realise that new business models are available and they can keep profitability at the same level, even though consumption in general might change. The main aim of this article is to perform a theoretical analysis of the impact of the circular economy on a state’s economy. The main tools used for the research in the article were analysis, comparison and the summary of scientific literature. The article overviews possible changes and their impact on state economics in the future.