The research focuses on evaluation of the Blue Flag programme implementation in Latvia since the year 1998, when the programme’s operations started. It includes analysis and an overview of both the national and local level impacts and the results of the programme implementation. With regard to national level, approach and experience, the overview focuses on effectiveness and the role of the Blue Flag programme as a supporting instrument for successful implementation of environmental legislation. This programme is also analysed as a communication instrument in promoting environmental policies within 500 km long of coastline areas, which in Latvia are announced the national interest territories aiming at both particular protection and also development, especially, as tourism destinations. On the municipal level, our approach and overview present analysis of the Blue Flag criteria and their implementation experience in different municipalities. Moreover, we study the overall impact of the programme on environmental performance of the municipal sector regarding coastal protection issues. The Blue Flag survey also reviews selected municipal case studies: Liepaja, Ventspils, and Saulkrasti. After reviewing the overall programme’s performance in Latvia, the study concludes with an elaborated set of multi-level suggestions on potential improvements that would strengthen the programme’s further implementation and facilitate better and wider use of its potential not only for particular designated and size limited coastal destinations as the Blue Flag beaches and marinas. The programme’s potential could also be used for voluntary and facilitated coastal governance and coastal communication within the whole municipality and eventually further afield, turning from spreading of coastal information and almost established education towards coastal participation and the whole scale pro-environmental behaviour.
The research analyses the beach litter monitoring programme in Latvia and provides suggestions for its improvement seeking to provide necessary information for effective marine litter management on the Latvian coastline of the Baltic Sea. The beach litter monitoring programme has been enacted since 2012 by NGO “FEE Latvia” and current research has been focused on the situation assessment and particularly provides analyses on a number and distribution of the surveyed beaches, the frequency and timing of the monitoring, litter classification and counting methodology, as well as the possible programme development using the NGO work based on the citizen science approach. The results allow to elaborate several suggestions on how to improve the programme in order to provide lacking information in Latvia on the implementation of the Marine Strategy Framework directive of European Union, and to advise local municipalities in their coastal waste management practices. The suggestions include the increasing number of monitoring sites, a prioritization of the EU Master list classification protocol and an increase of sites with higher frequency of monitoring (3 times per year). Moreover, in the conducted public survey, the beach visitors demonstrated good understanding of marine litter and highly prioritized the issue. The increased interest can add public participation to further development of this applied here citizen science approach.