This article presents an analysis of the nicknames of the residents of the eastern part of Šilalė district, mainly Kaltinėnai, Bijotai and Upyna country-side districts. The nicknames are being classified according to some motivational personal features. The motivation groups of the nicknames are reviewed and described in details; moreover, it is established which personal features are mostly paid attention to by people from the Šilalė district. Specific cases of the nicknames’ formal structure are noticed and being discussed as well. After reviewing statistics of the examined districts nicknames motivation, it is compared to other nickname motivation of the whole Lithuania or separate ethnographic regions.