Klaipėdos universitetas

Recent developments of information technologies have supported fast development of Internet shopping worldwide and also using mobile devices. Internet shopping creates convenience for customers, bigger selection of goods and services from one side, but also creates several challenges for companies as well as some problems for companies and customers from the other side. Active research on different aspects is done by businesses, academic researchers alone and in co-operation of business and academic researchers. The aim of research is to find recent ideas of customers on Internet shops and problems raised in Internet shopping using mobile devices and to compare the results with other countries. The authors used the research methods such as: scientific publications’ studies, analysis of statistics on Internet shopping development, a survey realised in Latvia at the end of 2017 and the beginning of 2018 on Internet shopping in co-operation with the company iMarketing, University of Latvia, and Chamber of Trade and Commerce of Latvia. The main results and findings of the study, theoretical and practical implications are the following: the response rate of respondents was very high in comparison with other surveys, respondents have also expressed their suggestions and improvements for Internet shopping using mobile devices. The main conclusions of research: increase in Internet shopping in Latvia using mobile devices is not so fast as in other countries, mobile devices for shopping on the Internet are used not so often as in other countries; several local brands already having experience on Internet shopping encounter big challenges in development of Internet marketing; customers highly evaluate previous personal experience and good references of relatives and friends (word of mouth) in use of a respective brand for Internet shopping, but does not want to leave personal information (bank card information, personal code, etc.).

The self-evaluation of health in Latvia has recently gained a special awareness, due to the financing for health being among the lowest in the European Union. Latvia has recently faced various difficulties, such as problems paying the salaries of medical personnel, and medical personnel emigrating to work in other countries.The aim of the study is to analyse the self-evaluation of health by inhabitants in the regions of Latvia.Research methods used in the preparation of this paper: the analysis of scientific publications and results of previously conducted research; the analysis of the results of a survey on household income and expenses conducted by the EU-SILC and the European Central Bank, compared with the results from other EU countries. The results of the survey are analysed using descriptive statistics indicators and cross-tabulations for the regions of Latvia. For areas, urban-rural living and ANOVA analysis of variance are used. To analyse self-evaluations by regions, the correlation of the relationship between health self-evaluation and educational level is used. The results of the analysis indicate that the situation of the regions of Latvia in the context of health self-evaluation is very different, and that there are very big demands on decision makers to find the best possible solution.

Material deprivation has recently gained prominence as a topic of debate as its proliferation is reising throughout Europe in particular in the countries hit hardest by financial and economic turbulences what leads to the gap in material deprivation levels throughout Europe. The aim of the study is to analyze material deprivation in the regions of Latvia. Research methods used in preparation of the paper: scientific publication and previous conducted research results analysis, analysis of anonimised data of EU-SILC survey results and European Central Bank conducted survey on Household income and expenses survey results, results are compared with the results of other EU countries. Survey anonimised data are analyzed using indicators of descriptive statistics, cross-tabulations for regions of Latvia, for urban-rural living and analysis of variance – ANOVA are used. The results of analysis have indicated in what situation are regions of Latvia in the context of material deprivation especially in Latgale region and what are the challenges for decision makers to deal with – more attention for several approaches in reduction of income differences in regions of Latvia.

Within development of telecommunication, e-commerce is rapidly replacing traditional shopping as well as offering new ways to pay for goods. Payment is one of the main phases of buying decision process and it is crucial to e-commerce, because there is a big possibility that consumer will abandon the shopping cart if preferred payment method is not available. Not only flexible payment options can help company to attract and retain customers, but it also can ensure that company get paid more quickly. The aim of the research is to find out how much money Latvian customers invest when shopping online and which payment methods they use to pay for the purchase on internet in Latvia. Research methods used in the study are scientific publication studies, studies of statistics on internet shopping development, survey realised in Latvia at the end of 2017 and beginning of 2018 on internet shopping in co-operation with company iMarketing, University of Latvia and Chamber of Trade and Commerce of Latvia. For many aspects in evaluation of opinion of respondents it was used evaluation scale 1–10, where do not agree with the statement; 10 – fully agree with statement. For data analysis there were used indicators of descriptive statistics, cross – tabulations, statistical tests of hypotheses, analysis of variance (ANOVA) and correlation analysis. Main results and findings of the study reveals that the most commonly used payment methods for online purchases in Latvia are paying with debit or credit card at the moment of purchase and paying at the store, but the least used payment methods for online purchase is cryptocurrency and at the pick-up box place. Also, there is no statistical difference between female and male customers on use of credit or debit card usage for online payments.