Klaipėdos universitetas

This article analyses business market change factors of travel agencies in Lithuania. Travel agencies and organizers represent an important part of tourism sector, which includes all functions and forms of tourism as well as reflects the trends of this industry. Travel agency business is affected by intense external and internal market change factors. The problem of the research raised in the introduction is that business conditions of the travel agencies are getting complicated. There are two principal external factors that made the most significant impact on travel agency market: internet with new information technologies and deregulation of passenger air transport. The article identifies internal change factors of travel agency business market, analyses emerging challenges and their impact, and the managerial response is analysed which would help travel agencies survive in this business.