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  5. Volume 22, Issue 2 (2017)
  6. Idiosyncratic Variations within the Meta ...

Res Humanitariae

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Idiosyncratic Variations within the Metadiscursive Matrix of Modern Public Verbal Interaction
Volume 22, Issue 2 (2017), pp. 127–141
Liolita Bernotienė  

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https://doi.org/10.15181/rh.v22i0.1626
Pub. online: 28 March 2025      Type: Article      Open accessOpen Access

Published
28 March 2025

Abstract

In order to be distinguished from the conventional verbal interactional context deliberate violations of the metadiscursive matrix are employed: 1) the informal register instead of the formal; 2) gradable adjectives and superlatives violate the expectation of objectivity and accuracy; 3) the self-conscious pragmatic-rhetoric strategies; 4) ample use of vulgarisms and offensive addresses; 5) a diversity of rhetoric means.
These idiosyncratic variations function as the strategy of identification with the audience, and the effects achieved are as follows: 1) gaining attention; 2) distinguishing oneself from the context of similar speakers; 3) gaining and demonstrating power; 4) suspense; 5) convincing and persuasion for taking action.

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Keywords
intertextuality metadiscursive matrix emotive-appellative discourse function violation of metadiscursive expectation idiosyncratic deviations

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