Klaipėdos universitetas logo


  • List of journals
  • About Publisher
  • Help
  • Sitemap
Login Register

  1. Home
  2. Journals
  3. RH
  4. Issues
  5. Volume 32, Issue 1 (2024)
  6. KARO RETORIKOS RAIŠKA SOCIALINĖJE REKLAM ...

Res Humanitariae

Submit your article Information
  • Article info
  • Related articles
  • More
    Article info Related articles

KARO RETORIKOS RAIŠKA SOCIALINĖJE REKLAMOJE
Volume 32, Issue 1 (2024), pp. 193–205
Eglė Gabrėnaitė   Viltė Nausėdaitė  

Authors

 
Placeholder
https://doi.org/10.15181/rh.v32i0.2693
Pub. online: 4 March 2025      Type: Article      Open accessOpen Access

Published
4 March 2025

Abstract

The focus of the article is the rhetorical features of Lithuanian social issue advertisements reflecting the war in Ukraine. Rhetorical discourse analysis is used to explore the rhetoric of war: the characteristic rhetorical topics and dominant narrative directions are discussed, the prevailing pattern of rhetorical argumentation is identified, and the main strategies of linguistic expression are determined. The study shows that the discourse of social issue advertisements is a reflection of today’s realities, not only conveying but also shaping societal perceptions. The rhetorical expression of the advertisements signifies the authors’ attempts to reinforce the idea of solidarity, to inspire the addressee to be an active participant in the discourse, and to make decisions that are oriented towards the public good.

Related articles PDF XML
Related articles PDF XML

Copyright
No copyright data available.

Keywords
war rhetoric social issue advertising rhetoric discourse analysis persuasive discourse

Metrics
since February 2021
145

Article info
views

0

Full article
views

55

PDF
downloads

4

XML
downloads

Export citation

Copy and paste formatted citation
Placeholder

Download citation in file


Share


RSS

Powered by PubliMill  •  Privacy policy