Klaipėdos universitetas logo


  • List of journals
  • About Publisher
  • Help
  • Sitemap
Login Register

  1. Home
  2. Journals
  3. RFDS
  4. Issues
  5. Volume 11, Issue 3 (2013)
  6. MARKETING DECISION MAKING BY GENERATIONS ...

Regional Formation and Development Studies

Submit your article Information
  • Article info
  • Related articles
  • More
    Article info Related articles

MARKETING DECISION MAKING BY GENERATIONS: PROBLEMS AND SOLUTIONS
Volume 11, Issue 3 (2013), pp. 18–23
Ieva Andersone  

Authors

 
Placeholder
https://doi.org/10.15181/rfds.v11i3.606
Pub. online: 15 April 2021      Type: Article      Open accessOpen Access

Published
15 April 2021

Abstract

The article is devoted to marketing decision making by different generations. Author have analysed generations, its different formulationsin the world and Latvia. Author described generations of Latvian consumers, analysing statistical data and research results ofadvertising agency DDB Latvia and Gfk. The Development of Generations has significantly influenced the consumption, consumerbehavior, buying process. Very special role in the article is devoted to the generations what will help companies and individuals towork more efficiency in distribution of goods and services in the market. Relevant information about the consumer obtained in atimely manner enables an enterprise to plan their work on the market more successfully.

Related articles PDF XML
Related articles PDF XML

Copyright
No copyright data available.

Keywords
Consumer behavior Generation Consumption

JEL CODES
M11 M31

Metrics (since February 2021)
21

Article info
views

0

Full article
views

161

PDF
downloads

49

XML
downloads

Export citation

Copy and paste formatted citation
Placeholder

Download citation in file


Share


RSS


Powered by PubliMill  •  Privacy policy