Klaipėdos universitetas

Turizmo industrija išgyvena patį sunkiausią savo istorijoje laikotarpį dėl 2020 m. sausio 30 d. Pasaulio sveikatos organizacijos paskelbtos

Medicinos turizmas šiuolaikiniame pasaulyje tampa svarbia ūkio šaka, jo plėtra aktuali ir Lietuvos ekonominiam, socialiniam bei kultūriniam gyvenimui. Lietuvos medicinos turizmo plėtrai yra objektyvios sąlygos: geografinė padėtis, unikali gamta ir švelnus klimatas, gydomieji gamtos ištekliai, senos kurortinio gydymo tradicijos bei aukštos kvalifikacijos specialistai. Tačiau Lietuvoje esant tokioms palankioms plėtros sąlygoms ši ūkio šaka visapusiškai neišnaudojama, taigi atsiliekama nuo pirmaujančių šioje srityje šalių. Todėl plėtojant medicinos turizmą, būtina numatyti atrinktų prioritetinių inovacinių pokyčių diegimą, reitinguojant siūlomas alternatyvas.

The prospective health care consumers are increasingly using the Internet websites for communication with potential health care service providers and decision-making regarding choice of the travel destination for receiving particular health care services. Therefore, it is important for health care providers to present themselves and their services efficiently online in order to attract foreign patients and thus facilitate medical tourism. The objective of this study is to evaluate the website content of Latvian health care providers who offer services to medical tourists in order to evaluate their status-quo and identify opportunities to improve website design. Authors used the framework by Huerta et al. (2016) as a basis to develop a modified framework suited for medical tourism-related website evaluation. 21 active websites associated with a medical tourism and provision of health care services to foreign patients were identified and selected for analysis. Each website was evaluated using a 10-factor assessment on 4 dimensions that include website accessibility, content, marketing, technology on a scale ranging from 0 to 10. Results: Scores of 21 website evaluation ranged from 54 to 91 point across all 4 dimensions with 80 and above points being considered as excellent result. Conclusions: Study findings indicated that the main improvements should be related to accessibility dimension and enabling text resizing function for improving experience for patients with poor sight, information dimension in terms of developing a separate main level section with information exclusively for foreign patients, and marketing dimension to improve effectiveness of search engine optimization (SEO) for medical tourism related keywords.

The aim of the study is to demonstrate the role of art and artists in the promotion of regional tourism in the post-pandemic period. The Covid-19 pandemic and the war in Ukraine have suspended or severely restricted tourism worldwide. The negative effects of the pandemic are particularly visible in the regional economy. Despite financial support from states and international organisations, including the European Union (the EU Reconstruction Fund), many regions which lived off tourism until now are struggling with great economic difficulties. The aim of the study is to show the possibility of using art and artists as tools for the promotion and economic development of the local community. These activities may increase interest among potential tourists and investors. The analysis of the possibility for using the new method of local promotion with the use of artists is enriched with reference to the effects of the local economic recovery programme implemented in 2015 and 2016 by the Otwock district. The research hypothesis is the statement that today it is necessary to search for new and unconventional means of promoting countries and regions The result of the analysis is to show possible forms of using art and artists for local promotion in the post-pandemic period.

This study presents the qualitative and quantitative evaluation of an educational programme that combines an online game and an outdoor activity with mobile learning in science education. The object of the study is to test the capacity of the programme to integrate science, culture and the environment, while transferring knowledge about marble. To this end, we align our theoretical orientation with the overall project design to devise an initial scheme that is pilot-tested by 155 university students of early childhood education and evaluated through a questionnaire. Qualitative data through participants’ feedback after the programme, observation notes and data from video recordings supplement the overall assessment. The results show high levels of satisfaction among the participants in terms of the quality of the activities, the distance between stations, the duration and structure of the programme, contact with marble, and the knowledge acquired.