The 21st century is proclaimed to be the era of enhancement of quality of human life. Providing of social assistance plays an important role in the improvement of the quality of human life. In order to ensure the appropriate social assistance its providers have to be guided by ethical norms. Adherence to the principles of ethics is the basis of social assistance which makes it even more effective. The ability to behave ethically while providing social assistance is the main qualitative aspect of the service for its clients. This article highlights those ethical principles which are connected to respect, justice and protection.