Klaipėdos universitetas

This article seeks to evaluate whether the fifth ideological filter presented in the Herman-Chomsky propaganda model in 1988 is detected when researching the activities of the online popular entertainment industry and its principles, and to what degree these activities contribute to the spread of prevailing political narratives in the West. The research investigates three popular online entertainment culture websites, whose content is evaluated based on the presence of prevailing Western narratives, and whether they are presented positively (approvingly) or negatively (disapprovingly). The results of the study reveal that although political narrative structures are detected while researching cultural content in popular online culture, they do not play a major role in the overall content, and the contribution to the spread of narratives depends on the editorial policies of the websites, and the forms of the published popular culture content.