Klaipėdos universitetas

Due to growing environmental concerns, green marketing has become increasingly important in meeting consumer demand and improving a brand’s image and reputation. Green marketing follows the same principles as traditional marketing, but focuses on using eco-friendly materials, production methods, packaging, pricing, distribution channels, and promotion. By incorporating green marketing into a branding strategy, companies can benefit by creating a solid brand image and strengthening their position in a highly competitive market. This paper is based on a review of literature, and aims to summarise and classify extant research on green marketing. The paper reviews green marketing as a new way of creating a sustainable competitive advantage. The literature review establishes the difference between traditional competitive advantage and sustainable competitive advantage. Finally, it introduces a conceptual framework for the development of sustainable competitive advantage, including relationship marketing, green marketing, and the components of traditional competitive advantage. 

Economic sustainability based on the triple bottom line is not new, but topical in the scientific discussion on the development of economic growth. International organisations globally, together with governments, budget an increase in funding for education as the main tool for sustainable annual economic growth. On the other hand, it is difficult to measure the outcome of financial effort, as it is an intangible asset. The current research is based on interviews with 20 professors and 20 students at Klaipėda University and LCC International University, to learn how they understand their role in economic development, and to verify the dependency of their desire to contribute more to their awareness. The findings of the qualitative research show that productivity by both students and educators depends on their awareness of their economic role. On the other hand, as the study shows the limitation of participants’ perception of their economic role, its promotion is suggested.

One of the most important aspects influencing the quality of life is education. The paper includes the research results from an analysis of how the level of education affects quality of life, and the development of different initiatives and values. An analysis of scientific literature is performed, with a more detailed analysis of data from Latvia, taking into account the level of household income and satisfaction with life. Research methods applied: analysis of scientific findings, analysis of time-series on several indicators of development related to different education indicators, and income indicators depending on educational level, with a calculation of income confidence interval with a probability of 0.95 for households with different educational levels. Data used in the research: data from databases of the Official Statistics Portal of the Republic of Latvia, Household Finance and Consumption Survey. The research results indicate that households in Latvia with a higher education have a significantly higher income than households with primary or no education.

Šiuolaikinėje visuomenėje vaikai patenka į krizines situacijas, susiduria su šeimos problemomis, jiems kyla mokymosi sunkumų, visa tai veikia jų socialinę ir emocinę brandą. Vaikų ugdymu ir apsauga rūpinasi daug įvairių organizacijų, vis dėlto, be institucinės globos, jiems ypač svarbi individuali suaugusiojo parama ir socialinis palaikymas, tad kuriamos įvairios socialinės pedagoginės pagalbos programos, kurios rengia suaugusius savanorius, kurie pasiryžta tapti vaikų mentoriais. Straipsnyje analizuojamos savanorių, dalyvaujančių programoje “Big Brothers / Big Sisters” (BB / BS), veiklos galimybės teikiant pagalbą vaikams. Atliktas kokybinis tyrimas, kuriame dalyvavo trys grupės informantų: vaikai, tėvai (globėjai), savanoriai (16 dalyvių). Kokybinio tyrimo rezultatai atskleidė, kad visų trijų grupių informantai įžvelgia neabejotiną šios programos naudą vaikams. Savanoriai šioje programoje ne tik tampa vedliais sprendžiant vaikui iškylančias gyvenimiškas problemas „čia ir dabar“, bet ir sudaro geresnes sąlygas jų saviraiškai, padeda tobulinti vaikų bendravimo įgūdžius, skatina labiau pasitikėti savimi. Tyrimo rezultatai atskleidė, kad šioje programoje dirbantiems savanoriams ypač svarbi profesionali programos koordinatoriaus pagalba, dalijimasis patirtimi su kitais savanoriais ir jos reflektavimas.

In scientific sources that deal with the activities of headmasters in educational institutions, the headmaster is considered to be one of the most important people in an educational institution, with the greatest authority, and on whom the success and smooth functioning of the institution depends. Every education system and educational institution needs a sufficient number of teachers to ensure that the demand for educational services is met. In face of the declining number of teachers, both in Lithuania and in Europe, strategic documents set targets to ensure a sufficient number of teachers by the end of the decade. The article analyses actions by headmasters of general education institutions directed at attracting new teachers, and the reasons for choosing a general education institution as a workplace for new teachers. It presents a study which found that headmasters attract new teachers by creating an organisational culture, and retain them by providing the support they need. Heads of educational establishments believe that attracting new teachers is not dependent on managerial decisions, and that better financial opportunities for the establishment would attract new teachers.

The article examines the crucial role of innovative analytical and statistical technology in electoral forensics, which are increasingly used for detecting and preventing electoral corruption and fraud. By analysing vast amounts of data and detecting anomalies, electoral forensic investigations can contribute to fair and transparent democratic processes. The research aims to explore the effectiveness of these technologies and their potential impact on improving the transparency and fairness of electoral processes, using a multi-method approach that includes analysing relevant documents, media coverage, public opinion, and recent fraud cases. The authors divide the implementation of innovative analytical and statistical technologies for combating election corruption into four groups. The first is the analysis of statistical data and research on corruption, including election processes, which can be called secondary data analysis. The second is the analysis of documentary data containing information on corrupt actions and offences, including election processes. The third is the development of mathematical methods and algorithms using cutting-edge technologies such as artificial intelligence and machine learning for detecting anomalies and hidden patterns. The fourth is experimental developments in information technologies as a means of ensuring proper governance and combating corruption. While the use of algorithms for detecting anomalies in electoral statistics data can be an important tool, it should be used with caution, and in combination with other sources of information, to avoid the consequences of delegitimising the election results.

Straipsnyje aptariamas F. A. von Hayek’o knygos „Pinigų denacionalizavimas“ gimimo aplinkybių ir jos realaus šiandienio aktualumo teorinis tyrimas, grindžiamas nuostata, kad norint suprasti šiuolaikinę visuomenę reikia remtis idėjų ir visuomenių istorija. Atliekant tyrimą siekiama atskleisti F. A. von Hayek’o knygos „Pinigų denacionalizavimas“ gimimo aplinkybes, svarbiausius jos turinio momentus bei parodyti knygos poveikį tuometiniams ir šiandieniniams politiniams-ekonominiams procesams monetariniu aspektu. Tyrimo rezultatai atskleidė, kad šia knyga F. A. von Hayek’as metė iššūkį pinigų leidimo bei kontrolės vyriausybiniam monopoliui.

Processes of inclusiveness in the implementation of education, trends, and the prevailing experiences of creating inclusion in educational institutions, in the life of an institution’s community, and in educational practice, have created new challenges and opportunities for teachers. The following article shows preschool teachers’ experiences of inclusive education in developing children’s communication competence. A qualitative research strategy was chosen for the empirical study. Preschool teachers, who work in the inclusive education group and have experience of working with children with autism spectrum disorders, participated in a semi-structured interview. Teachers’ experience of inclusive education has been analysed on the basis of the following aspects: an assessment of the situation in the context of inclusive education; the organisation of children’s communication competence activities in inclusive education; preschool teachers’ feelings and their experiences; and the advantages and disadvantages of inclusive education experiences in developing children’s communication competence. The research findings show that it is difficult for teachers to work in inclusive education groups, because educational institutions lack specialists, teachers lack competencies, motivation and educational tools, and parents are not satisfied with the educational situation.

This article is an analysis of the historical roots and ethical semantics of the social work concept ‘a marginal person, a client’ (the Greek words ξένος, ksenos and αςτος, astos). The question is relevant in modern social work in relation to the concept of ‘strange’ or ‘marginal’. The article analyses how the concepts ‘strange’, ‘other’ and marginal’ have re-entered the modern world from the Ancient world, as they were used in Ancient Syria (in the fourth century), Greece, and Medieval Europe. However, nowadays in social work theory they should be described anew using the discourses of social work and anthropology. The article explores the question of how to communicate with the ‘other’ or marginal person, based on reciprocity and internal solidarity.