Volume 67, Issue 2 (2014), pp. 127–136
There are very limitted investigations in Lithuania on appearance matters. Research results reavealed that attitudes towards his/her appearance is one of the leading personal identity factors which influenze psyhosocial developement and this is particular actual for adolescents. Research study done in 1999–2000 perfomed in Lithuanian cities revealed that among factors influenzing appearance matters among adolescents mass media is most important: 60–80 percent of adolescent girls reported that TV or press influenzed their opinion about their appearance problems. The study surveyed 227 respondents. The study was conducted at the University of Klaipeda. In order to find out how much appearance matters we did an investigation with staff and students of our university. The data acquired would be helpful to present collected information for better understanding of the subject.egative control of the weight and more anxiety.