The conception of creativity is introduced and the specifics of development thereof at pre-school age are discussed in the article. It is argued that the pedagogues play a decisive role at this stage when organizing the educational process focused on the development of children’s creativity. A research aimed at revealing the peculiarities of the pedagogues’, who are employed in a pre-school institution, conception of creativity and development thereof in the kindergarten is presented in the article. A questionnaire survey was chosen in order to achieve this objective; 174 pre-school pedagogues took part in this survey. The content analysis method and the descriptive statistics method were applied in order to process the data obtained.