The article focuses on the drinking habits of Swedish higher education students at the beginning of the 21st century. The main aim of the research is to determine the traditions of alcohol consumption. In February and March 2021, a quantitative survey was conducted, with interviews among 96 students who had studied or were still studying in Sweden. The article presents the most common occasions on which students choose to consume alcohol, and discusses students’ choices of strong alcoholic beverages and their attitudes about alcohol consumption at student festivals and on other occasions. The research reveals that the pressure to consume alcohol is felt from friends. However, the consumption of strong alcoholic beverages is not evaluated negatively at student festivals.