Higher education plays a key role in preparing future professionals capable of responding to the challenges of sustainable development. This paper explores how innovative pedagogies can foster the development of human capital by facilitating transformative learning experiences. Drawing on research in education for sustainable development, sustainable competencies, and sustainable thinking, the paper presents the Method-Competence-Mindfulness (MCM) model as an integrative conceptual framework. The model explains how innovative learning methods stimulate the acquisition of competencies and support deep changes in values, attitudes and identities. The paper argues that management and related education should be seen not only as professional training, but also as a driver of social change. The MCM model provides recommendations for aligning pedagogical practice with broader sustainable development and regional development goals, positioning universities as drivers of transformation towards a responsible and sustainable future.