The article examines methods for assessing the level of corporate culture in an enterprise, their characteristics, and their application in the modern business environment. The main approaches to evaluating corporate culture, including quantitative and qualitative methods, are analysed. Special attention is given to their role in improving management efficiency and shaping a company’s development strategy. The study highlights the importance of corporate culture as a factor influencing the competitiveness and sustainability of an enterprise. The findings may be useful for managers, analysts and researchers in the field of corporate governance.