We will analyse the cultural phenomenon as a product created by human genius. We will ask how works the interaction of culture and human life today and how cultural transformation influences the process of modelling perceptions of man himself. We will analyse how the cultural perception of what is “normal” or what is “value” is replaced by what is pleasant and useful. How a new concept of normality and value is created. We are creating a society on the foundation of exceptions without borders or a respectful and tolerant society?