The article analyzes the competition between the official and alternative discourses of the region’s past that formed in Kaliningrad over the 70s to the 80s of the 20th c. The author notes that, next to the efforts of the government to form a respective image of the past of the pre-war Kaliningrad Oblast, different behaviour strategies formed which enabled the preparation of the ground for the rehabilitation of the prewar cultural heritage even under the conditions of ideological dictate. The process of the formation of a mechanism of continuous interest in the past of the region is examined, and formal and informal groups that undertook to meet the interest in the years of Perestroika are characterized.