The use of the “bright tomorrow” mythologeme in Soviet propaganda and the claims to turn Kaliningrad Oblast into a “normal”, standard region of Russia are discussed in the article as the principal strategies applied to Kaliningrad Region that aimed to form the identity of the local population and the growing intimacy with the new place of residence. The author seeks to demonstrate the fact that Kaliningrad images, as depicted by the Soviet propaganda, were evoking increasingly diminishing trust and failed to ensure the desired certainty about the future on the new territory primarily due to the confrontation with reality: a difficult post-war situation in the region and the problems caused by the remoteness from Russia, as well as the feeling that Russia did not take proper care of them.