In this article I look at popular forms of self-representation in Lithuania, which are born out of a period of time where EUrope, EUropeanization and modernization are getting increasingly important. I argue that such discourses tend to exclude certain parts of the population and thus show a limited part of a complex picture. As I argue with an example from rural Lithuania, all Lithuanian citizens still respond to the many changes which came about with the EU and incorporate new features in their everyday life. They are, sadly enough, not the ones who get to formulate what it means to be Lithuanian in present day society.